Manchester United, the new champion of the FA Cup 99, has also won its own lager. The new product, Manchester United Premium Lager, aims to reach an estimated national and international market of 2 million supporters. "It was a real challenge for Santamaria to develop this packaging design to appeal to the UK as well as the Far East," comments Laura. "We explored many alternative routes before arriving at this bold, stylish approach which is dominated by the Manchester United crest." The bottle also features a limited-edition, collectable label, depicting the numbers on the Manchester United players’ shirts. There are 29 to collect. We are delighted to be entrusted with this project for such a winning name. It is a privilege to work for one of the top 30 international brands.