The book is an excellent source
of inspiration, a catalyst for thought, and it might just change the
way you think about yourself, about corporate design, and about the
world in which we all strive to belong.
Santamaria takes you on a journey, creating a parallel between the
philosophical concept of identity and client-commissioned work. It
contains a compilation of corporate identity projects together with
packaging and retail design, conceptual art, sculpture and photography:
a wealth of inspiration and fresh ideas for everyone interested in
visual communication.
It includes quotations from Gilles Deleuze, Michel Foucault, John
D. Zizioulas and Alberto Melucci. There is an interview with best-selling
author Douglas Coupland (Generation X) by writer and journalist Brian
Draper, and a preface by journalist Clare Dowdy (Wallpaper, Blueprint,
Financial Times and Design Week).
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