The book is an excellent source of inspiration, a catalyst for thought, and it might just change the way you think about yourself, about corporate design, and about the world in which we all strive to belong.

Santamaria takes you on a journey, creating a parallel between the philosophical concept of identity and client-commissioned work. It contains a compilation of corporate identity projects together with packaging and retail design, conceptual art, sculpture and photography: a wealth of inspiration and fresh ideas for everyone interested in visual communication.
It includes quotations from Gilles Deleuze, Michel Foucault, John D. Zizioulas and Alberto Melucci. There is an interview with best-selling author Douglas Coupland (Generation X) by writer and journalist Brian Draper, and a preface by journalist Clare Dowdy (Wallpaper, Blueprint, Financial Times and Design Week).

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